According
to the financial reports shown by the largest online retailer Blue Nile in past
few days, the achievement in third quarter had been reduced about 33% compared
with last quarter. Aiming to this situation, the China famous jewelry brand
researcher Guo feng suggest that the sale mode trend of e-commerce sites in
China maybe the “O2O”, within this mode which combine online and off line sale
together, the financial performance made a obviously improvement in most online
sites.
The O2O sale mode, namely
the Online To Offline mode, the aim is show their products online and bring the
customers to shopping in the real shops, in addition with the
considerate after-sales service, the character highlights the advantages of O2O
sale mode obviously.
When take the customers’
demands into account, the O2O sale mode can perfectly meet the safety and
individuation factors. And this is the main reason for the O2O sale mode reach
such success.
